Our Foundation

Vincenzo Landino, Founder + Managing Director

A lifelong F1 fan, Vincenzo is a U.S.-based Formula 1 business strategist who transformed from SaaS Content Strategist to "The F1 Guy".

Vincenzo is a first generation Italian-American and third generation entrepreneur who is known for having skills and experience across a wide variety of disciplines from marketing, strategy and PR to supply chain and infrastructure.

Since 2014, Vincenzo has turned his focus to humanizing brands through engaging content strategies and production. His portfolio of clients includes NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, Grand Prix Plaza, SAP, Harry’s, SXSW, Oracle, Adobe, Intel, Paul Mitchell Schools and more.

In a short period of time, Vincenzo has turned himself and Business of Speed into a trusted voice in the business of sponsorship and partnership ecosystem.

Lali Michelsen, Partner + Chief Creative Officer

Lali Michelsen brings a career-long dedication to Marketing, Advertising, and Communications to Business of Speed. With deep experience as a copywriter and creative director at agencies like Wunderman, Dentsu, Y&R, and PUREBLINK in Toronto and New York, she has a proven record of translating complex ideas into compelling content.

A lifelong motorsport addict and sports fanatic—with Formula 1 and IndyCar being her longest-standing love affairs—Lali leverages her creative prowess and multiple language skills to help clients create an experience that goes "beyond the logo slap."

Her focus is to strategically connect brands to the action through content creation, partnership messaging, C-Suite education, event hosting, and dynamic activations. Lali’s expertise and passion are invaluable in designing high-impact strategies for clients ready to get closer to the race.

Who Loves Us

What We Do

Content

Partnering with athletes, brands, circuits, rights holders, and teams to create intelligent messaging.

Event Hosting

Elite facilitation and insider-led event hosting at circuits to deepen client/partner relationships and authority.

Partnerships

Crafting the narrative that turns a sponsorship into a story. Clarity that sells the 'why' behind the deal.

C-Suite Engagement

Executive newsletter for leadership on racing's ecosystem, investment trends, and cultural leverage.

UGC

Partnering with athletes, brands, cities, series, and teams to create strategic and witty messaging.

Our Digital Footprint

A premium audience of business professionals and motorsport enthusiasts.

65K+

Twitter/X

26K+

TikTok

11.6K+

LinkedIn

14K+

Instagram

2.1K+

YouTube

5.7K+

Newsletter


Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Our Audience

Geographic concentration in tech-forward markets with strong F1 presence: US (primary), UK, Germany, Brazil, Italy

79%

Ages 25-55

C-Suite Executives

CTOs, CIOs, and CMOs interested in tech innovation

Marketing Directors

Decision-makers for brand partnerships

Operations Leaders

Focused on technological implementation

Tech Enthusiasts

Early adopters of new connectivity solutions

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Business of Speed Newsletter — the money in the world of speed.

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Business of Speed Podcast — Insiders from the world of speed.

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Business of Speed Social — Thoughts from the world of speed.

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Press

Bloomberg

Las Vegas's Next F1 Grand Prix Is Coming Soon

Plus: A $30 million junkyard car auction, and Bentley delays its master plan for electric vehicles.

Bloomberg

Formula 1 Las Vegas Grand Prix: Million Dollar Hotel Packages Test Fan Limits

If you want that Vegas Grand Prix vacation, get ready to start spending.

Bloomberg

F1 Owner Liberty Media Seeks More Funds From Monaco in Grand Prix Contract Talks

Liberty Media Corp., owner of the Formula 1 racing business, is seeking additional funds from the principality of Monaco as part of advanced talks for a new contract to extend the historic car race beyond 2025.

Bloomberg

Ducati Boss ‘Mega Happy’ About F1's Liberty Media Buying Into MotoGP

The Italian manufacturer stands to gain plenty if the niche motorcycle race series can expand.

Sportico.com

Top 50 Sports Business Twitter Follows for 2022

We've created a list of 50 individuals that help to make the Twitter experience a worthwhile one for sports business professionals.

CampaignUs

Aston Martin F1 hands the marketing keys over to fans in #FanMade campaign

The luxury sports car manufacturer commits to direct-to-fan connection, signaling a long-term investment in emotional equity.

Motorsport Week

Netflix wants Formula 1 U.S. broadcast rights—what this means for fans

Netflix is considering acquiring the U.S. broadcast rights for Formula 1, aiming to expand its live sports offerings beyond the success of "Drive to Survive."

Motorsport Week

How F1 Teams Use Data to Scout Drivers

Explore how F1 teams utilize data analytics and AI to scout drivers, enhancing performance evaluation while balancing human assessment.

Motorsport Week

The billion-dollar gender shift in Formula 1

Formula 1's transformation from a male-dominated spectacle to a gender-balanced entertainment phenomenon represents a billion-dollar shift.

KSNV

Formula 1 looking at new regulations for 2026

As Las Vegas prepares for the Grand Prix in fewer than four months, the race could see new regulations in 2026.

KSNV

2023 Formula 1 Las Vegas will be 'much better' than 1980s races

The massive half-billion dollar paddock building being built by Formula 1 at Koval and Harmon represents only one of the many significant differences between th

The SportsRush

2025 Miami GP Witnesses Massive Dip in Viewership Year After Record Breaking Numbers

Despite exciting on-track action, the 2025 Miami GP faced a steep decline in viewership after a record-breaking year in 2024

Our insights and commentary on the business of speed and technology have been featured in leading industry publications and global media outlets, solidifying our position as a trusted voice.

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

High-level engagement for athletes, brands, circuits, series and teams.

Our Skillset

Comfortable with live streaming and quick-turnaround content in the fast-paced environment of race weekends.

Newsletter Analysis

Deep dives into money, business, technology, and culture in motorsport, explaining the business implications of racing innovations

Live Social Coverage

Real-time updates from race weekends with a business lens, highlighting technology applications in high-pressure environments

Behind-the-Scenes

Exclusive access to areas most creators can't reach, showcasing the technology infrastructure powering modern racing

Confidential | Business of Speed | July 2026 | ciao@bizofspeed.com

Partner With Business of Speed

Run like a race team. Annual, category-exclusive partnerships in the business of motorsport. Get coverage in every issue, every episode, every clip.

How Partnership Works

Quarterly, 6-month and Annual Seats

Predictable, season-long partnership for consistent brand presence all year.

Category Exclusivity

One partner per category.

Everywhere We Are

The newsletter, the podcast, and every social clip. Full ecosystem coverage.

Founding Partner Rates

Lock current-season rates for 24 months when you join as a Founding Partner.

Partnership Tiers

Title Partner —
$60K / year · 1 Seat

Presenting on the newsletter and the podcast, your brand built into every clip, dedicated placement all season, full category lock, and quarterly media advisory.

Principal Partner —
$30K / year · 6 Seats

Presenting on your choice of newsletter or podcast, plus that property's clips. Category-exclusive in your lane.

Official Partner —
$12K / year · 12 Seats

Recurring logo and a rotating feature across the ecosystem. Your seat on the grid.

Prefer to Start a Smaller Lap?

Not every partnership has to be a full season commitment. Flexible entry points let you find your footing on the grid before going all-in.

Single-Property Sponsorship

From $5,400 per quarter — newsletter or podcast, your choice.

Newsletter + Podcast Bundle

From $10,800 per quarter — both properties, one package.

Best Per-Placement Rates

Half-year and annual terms carry the strongest value across every placement.

Technical Partners — Official Suppliers

The tools that power the show take a named, category-exclusive role. Comp the product, partner in cash, or both.

Official AI Partner

Official Cloud & Technology Partner

Official CRM & Sales Partner

Official Studio & Recording Partner

Official Podcast Hosting Partner

Official Connectivity Partner

Official Payments Partner

Official Data Partner — Open Lane

Ready to explore how Business of Speed can elevate your brand? We're passionate about crafting authentic, impactful connections that go beyond traditional sponsorship.

Email Us

Drop us a line to discuss your vision and how we can achieve it together.

ciao@bizofspeed.com

Connect on LinkedIn

Follow our insights and engage with our community for the latest motorsport business trends.

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